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Is Marketing, DECEPTION?


This post is meant to spark debate (post your ideas in the comments), so I’ll keep my ideas short.

However, I’ll say this:

It takes effort, patience, time, and intelligence to become a good entrepreneur.

Telling people otherwise is deception.

Here is a recent post of mine that sums up my feelings…

Even internet marketers agreed with that status.

Since it’s not always easy to know who to trust, I’ll let you know the people in this market that I trust, and leave you with bits of their wisdom that’ll help you know why I trust them.

They are genuine.

Here is a recent status from Kevin Nations

You can learn more about Kevin in this post called, “Kevin Nations in Style in New York City”.


Jason Moffatt, who I’m sure you’re all aware of, literally opens up to the world.

It’s such an admirable trait to leave yourself open for strangers to peer inside.

Here is the video he made to acclimate the crowd to his journey before he gives speeches:


Josh Bartlett, the creator of Easy Video Player, gave a speech at Trey Smith’s Software Seminar where he shares a tough, pivotal decision in his life that took him from his former corporate career, to running his 7 figure software business.

[It’s a Facebook video, not an Easy Video Player video, so it may not work here for some people.]

You’ve likely seen Easy Video Player in action if you watched my, ‘Style’ video.

It works flawlessly.

That link isn’t even an affiliate link.  I just love the service, and think everyone should use it (Allegedly, I may have professed this love of Easy Video Player to Josh at Yanik Silver’s Undergound Seminar in D.C. after about 10 Jack & Cokes…allegedly.)

Of course, there are many more great people, but I want this to be short, so you can think about the relationship between marketing and deception.

Please post your thoughts in the comments.

All comments on either side are welcome.



Lately, when I’ve been writing posts, serendipitous things have been happening right after publishing the post.

Within 30 seconds of publishing, Rebecca Geiger privately Facebook messaged Jason Moffatt, and I the following (she kindly allowed me to post this):

Her message to us couldn’t have reflected the meaning of this post any better, and her video displays the type of authentic openness in marketing that I enjoy.


Kevin Nations in Style in New York City

Kevin, and I met last fall (2011) while I was heading into Vons, the grocery store in La Jolla, to get a huge pumpkin.

I was trying to find the biggest pumpkin I could get my hands on, and he was walking out with a coffee, and had two good looking women on his arms, that would later become my trainers.

In some cosmic twist, this would ultimately lead to Frank Kern calling me a brilliant genius on his webinar with Mike Koenigs:

It’s true, I am the only guy that works out at Frank’s all-female gym.

But that’s for another time.

Back to the pumpkin…

Of course, my spur of the moment mentality based around getting that pumpkin, prevented me from thinking about the 1/2 mile walk back with the pumpkin, and the inevitable hilarity that would ensue as the people around town saw me lugging this big pumpkin, as if I was a pregnant woman.

It was just after Steve Jobs had passed away.

In his memory, I carved that pumpkin into this:

Here is the iconic photo I based it on:

So, my Steve Jobs pumpkin carving idea is what led me to meeting Kevin Nations for the first time.

Since that time he has become a great friend, and mentor.

If you’ve noticed everyone turning to the model of selling high priced services on webinars, Kevin is the guy they are modeling.

I too, have reorganized my business around his ideas, because what he’s doing is exactly what my business needs.

Now and then, we shoot some fun branding style videos.

After Yanik Silver’s Underground seminar in D.C., we took a train up to New York City, and filmed in the city, at night.

The branding video from above, was the result.

Branding videos like that are fun, and important to portray a person’s style.

I do them all the time, and my, ‘Style’ video is my favorite so far.

If that video did it’s desired job, you’re going to want to get more of Kevin.

Kevin’s blog is here.

If you get ahold of him in person though, maybe after a seminar, ask him for advice on a cocktail at the bar.

He’s got some great drink recipes you may enjoy.

You would have seen two of them in the video, at the 36 – 40 second mark.

I would love to see any branding style videos any of you have done for yourselves.

Link to them in the comments so I can see them.

Or, link to any branding style commercial videos you enjoy from large corporations.

I enjoy ideas from everywhere.