Recreating the Louis Vuitton, Bono, Africa Campaign
Posted by Marshall Wayne | Posted in Virtual Branding | Posted on 19-01-2012
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There is a great ad campaign put together by Louis Vuitton where Bono is in Africa.
It creates a feel of a world traveler who goes to exotic places to make a difference.
The photo was shot by legendary photographer, Annie Leibovitz.
Since I’m often trying to brand myself, in my business, as a person with the freedom to travel, I have wanted to recreate this ad.
For my purposes, however, I have to do it creatively, within my budget (I can’t fly to Africa with a legendary photographer, on a whim…yet), so I digitally create images with a similar feel to the ad I enjoy.
I went with a mountain theme.
I simply did this by purchasing the image of the helicopter in the mountains, and then purchased a photo of a model carrying what looks like a Louis Vuitton bag.
I then took this photo of myself:
I simply cut the model out of the image, along with the surrounding background from that image, and inserted myself into the image.
I then color corrected it all to match.




